Euromonitor places the key role of direct selling, a growing popularity of BB creams, nail products, and the importance of skin care products, despite the variety of preferences, as dominating top trends across 15 American countries.
The ever-in-demand anti-agers and the rising popularity of BB creams is helping the global face care market to rebound with sales growth higher than any other time during the past five years.
Mintel senior analyst Vivienne Rudd explains about the evolution of the perennially popular BB creams and how the phenomenon is now giving way to a new generation of increasingly targeted products.
BB Creams also referred to as ‘blemish balms’ or ‘beauty balms’ have grown significantly in sales in the past several months and are expected to produce further growth according to NPD Beauty Trends.